We are pleased to announce that Lily James, the lead actress of Disney’s new movie Cinderella, wore the special JIMMY CHOO Cinderella Shoes at the Global Premiere of the movie during the 65th Berlinale International Film Festival.
With an all-star cast that includes Cate Blanchett (evil stepmother), Helena Bonham Carter (fairy godmother), Prince Charming (Game of Thrones Richard Madden) and Lily James (Cinderella), the film is slated for a March release.
To promote the film, Disney is working with the world’s premiere department stores to assemble unique creations of the ultimate Cinderella shoe from the world’s top shoe designers. The shoes will be promoted both with a dedicated window and an in-store display. Promotions begin from end February, timed to coordinate with local film release schedules.
The Department Stores committed to the promotion include (9 stores globally):
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Saks Fifth Avenue – New York
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Saks Fifth Avenue – Beverly Hills
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Harrod’s London
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Isetan Tokyo
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Level 1 Mall Dubai
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Galeries Lafayette (Beijing)
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Store TBD Italy
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Tsum Moscow
In the Philippines, Jimmy Choo is exclusively distributed by SSI Group, Inc. and is located at Rustan’s Makati and Shangri-La Plaza East Wing. Visit www.ssilife.com.ph for more information.
