Hennessy, the world’s best selling cognac, continues to highlight its global partnership with the National Basketball Association (NBA) during its 75th season this year. The multiyear agreement, which marks the leagues first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy’s relationship with NBA and the impact the two have on pop culture.

“We are honored by the distinction as the first global spirit partner in the NBA’s history,” said Julie Nollet, Hennessy global CMO. “The NBA is more than basketball, and Hennessy is more than cognac. We represent global communities, and this partnership empowers us to support a game and culture that brings people together through entertainment and camaraderie despite the current challenges faced by fans around the world. We share the NBA’s core values of integrity, teamwork, respect and innovation, which are more powerful than ever as we work to inspire and unite people across the globe.”

“This partnership expansion marks an exciting milestone for the league as Hennessy becomes the NBA’s first-ever global spirits partner,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development. “We look forward to continuing to celebrate the game of basketball alongside this iconic brand and our fans around the world.”

Throughout this June, Moet Hennessy Philippines brings fans together through several watch parties at Hennessy x NBA VIP Room located at Distillery BGC so they can toast to their favorite teams with HEnnessy Very Special. Hennessy is here to celebrate those who embody the ‘Never Stop, Never Settle’ mindset and commitment to drive culture forward. With that, they are thrilled to provide a space for basketball fans in the country through a range of events, activation, and exciting content.

Hennessy eagerly spreads the true Spirit of the NBA through this campaign, aiming to take its partnership with NBA to a new and unexplored level. As the league approaches its final games, Hennessy invites you to celebrate shared excellence on and off the court.

To learn more about Hennessy and NBA partnership, visit Hennessy.com or @Hennessy on Instagram.