Tyler

Over the last decade, multi-awarded iconic fashion brand Tyler has successfully revolutionized the local fashion landscape.

With its timeless and tasteful designs, Tyler has won the hearts of many style-savvy customers. It redefined the work-to-weekend look with the “Tyler Aesthetic,” which describes office wear that can also be used after work. This attracted a generation of working adults who, as loyal Tyler customers, were transformed into fashion-conscious trendsetters.

Aside from its trend-setting creations, customers loved the fact that a visit to a Tyler store is always a personal shopping experience. That’s because Tyler is the only shop where customers can browse around, while waiting for their purchase to be processed by sales staff. The cashier is hidden, making each shopping experience truly intimate and private.

Tyler’s far-reaching influence in the industry was validated by no less than the Philippine Retailers Association, which bestowed upon Tyler the prestigious Retailer of the Year Award for several consecutive years, culminating in its induction into the Hall of Fame last 2010.

GOLDEN ABC, Inc., the company that owns such major fashion brands as Penshoppe, Oxygen, Memo, ForMe and Regatta, strengthens its impressive brand portfolio with it’s acquisition of Tyler 1st half of 2011.

“Tyler is one of the more premium fashion brands in the Philippines. Highly stylish and sophisticated, Tyler will reinforce our already growing portfolio as we move one step closer to our vision, which is to be the most admired Asian fashion brands company,” says GOLDEN ABC, Inc. chairman and CEO Bernie Liu. He adds that he and Emmanuel Tantoco Pineda, president of Republic Retailers and founder of Tyler, “share the same values and vision for the brand” and that they are “confident that Tyler will continue to grow and reach new heights under this new stewardship.”

Now that it is part of the Golden ABC portfolio, Tyler is set to unveil a new collection put together by a new creative team that promises to remain true to Tyler’s much-loved design philosophy.