Vida Doria

Vida Doria is a clothing boutique named after its owner and designer, Ms. Vida Doria-Legaspi--best known for winning Bb. Pilipinas Universe in 1971 and later bagging the Miss Photogenic title in the 1971 Miss Universe Pageant.

Not long after her win, Vida opened up a small dress shop in Makati where she sold her own designs. Today, after four decades in the business, Vida Doria continues to provide high quality ready-to-wear and made-to-order clothes. Vida Doria has also expanded to providing clothes for men through the Inaro brand.

It is easy to identify Vida's designs--in either colorful prints or chic monochromes, they are feminine with a tropical touch. Reasonably priced, the designs have evolved into coordinates acceptable in the corporate world and are suitable for women regardless of size requirements.