Via Uno

Via Uno S.A. Calçados e Acessórios (Via Uno S.A. Footwear and Accessories) is the company in charge of the management of the Via Uno and Naturezza brands.

Through the combination of committed hands and minds with highest quality materials, and always seeking a distinctive design, Via Uno S.A. has expanded its operations internationally. Today, its products are sold in over 100 countries in the five continents.

In order to keep the international quality standard and innovation as constant features of its products, Via Uno S.A. works with the best in technology and people. Trend research, modern software and equipment, integrated processes and professionals in tune with the best and newest in the fashion world are our tools to provide our customers all over the world with top-quality final products.

The company opened its doors in 1991, in the city of Novo Hamburgo, Rio Grande do Sul state-Brazil. It was with the Via Uno brand that it took its first steps, soon becoming an example of entrepreneurship. And not just because it build a global brand, but also because of its franchising project, which started in 2004, and today has over 270 stores, out of which 158 are located in Brazil, and 112 abroad. Its work model with franchisees has been recognized with important awards In 2009 and 2010, it received the “Seal of Excellence in Franchising (SEF)” awarded by the Brazilian Franchising Association (ABF) Another recognition received by Via Uno was The Business Award Franchise 2009, an international award granted by the French Franchising Federation and by the Reed Exhibition France.

It was also in 2009 that the Via Uno Group came up with something totally new in the Brazilian market, namely the Naturezza brand. It was the pioneer in uniting comfort fashion and a committed position towards environmental preservation and people’s well-being. With its launch, a portfolio of great brands was then created, which enabled the Group to establish business in different distribution channels and for different kinds of audience, thus increasing the penetration of its products in the market.

Additionally, the knowledge acquired in the process of planning and creation of the Naturezza brand has been spread among everybody, and the company is now adopting sustainable practices that encourage and galvanize people inside the organization, preparing Via Uno S.A. for the challenges of future businesses.