Cinderella

Cinderella is the leading fashion specialty store in the Philippines that offers globally competitive products through a wide variety of high quality and stylish local and international brands while giving commendable excellent customer service.

The company offers 11 brands encompassing women’s wear, men’s wear, kid’s wear as well as shoes and accessories through over 189 directly managed stores all over the Philippines.

Forty-eight years ago, a little girl wearing pretty dresses which made her look like a little princess that stepped straight out of a fairy tale began to attract attention by the fine wardrobe she wore, all made by her mother. This creative woman is Florencia Guazon-Coronel. She together with her husband, businessman Eduardo Coronel, had a genius idea to establish Cinderella Dresses. Incorporated when the news Florencia’s talent rouse high demands.

Cinderella, the country’s premium specialty store started with children’s clothes as its main line when it was established in 1984. Soon after, its marketing arm, Cinderella Marketing Corporation was also founded. As it pushed deeper into the fashion scene since its establishment, Cinderella has evolved to become one of the top clothing retailers in the Philippines with 189 stores and affiliate stores nationwide, presently offering not only children’s wear but men’s and ladies apparel as well.

Cinderella has proven itself as one of the best among merchants; being included in the hall of fame of outstanding Filipino traders by the Philippine retailers Association and the Department of Trade and Industry in 1998 and 1999. Cinderella remains to play a major role in the evolution of the Philippine’s fashion history as it continues not only to adapt but also set local fashion trends.