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Dyson Unveils Its First Connected Beauty Device, the Airwrap i.d. Multi-Styler and Dryer, in the Philippines

Press Release
Press Release February 4, 2025
The only connected multi-styler to program perfect curls every time, with the push of a button.

Today, Dyson launches the Airwrap i.d.™ multi-styler and dryer in the Philippines, marking the debut of its first connecteddevice where connectivity meets beauty. The device that is globally awarded for a reason is now enabled with Bluetooth®wireless technology for easier and optimised styling. Users can personalise their hair profile and, with a push of a button, wrap, style, and set their curls automatically. The Dyson Airwrap i.d.™ multi-styler and dryer now offers enhanced versatilitywith the addition of two new attachments – the conical Airwrap™ barrel and large round volumizing brush – while also reintroducing the highly requested fast dryer.

Program perfect curls with i.d curl

Dyson engineers have developed i.d. curl™ as a personalised curling sequence for usewith the machine’s barrels. Program your hair profile on the MyDyson app to includehair type, hair length, and skill level, and a perfect curling routine will be recommended.

Through one push of the power button, i.d. curl™ will activate three steps for perfect, consistent curls. It will wrap, style, and set to make curling foolproof. Heat and airfloware intuitively controlled based on the user’s styling preferences.

“User feedback has shown that they appreciate convenience so for us, connectivity is about developing ways to help them get the very best out of Dyson machines. And i.d. curl™ delivers the ease of use and a truly personalised journey and experience. The app guides users through each step, based on the user’s profile to make curling easier. Adjustable temperature settings change the high and low heat temperatures for thermal comfort, based on their personal preference and maintenance notifications reminders guide them to clean their filter. New attachments also reiterate how the stylingtool is truly for all hair types and with no heat damage.”

–   Low Chen Nyeow, Associate Design Manager, Dyson Beauty

Create more styles with new attachments
Three new attachment add to the versatility of the machine to cater for all hair types.

Colonical Airwap barrel for more defined curls.
The barrel shape and geometry are designed for styling close to the root of the hair. A multi directional barrel creates clockwise and anti clockwise curls with just one barrel. Coanda airflow attracts and self -wraps hair.

Fast dryer for fast drying
Engineered for quick drying, the fast dryer attachment takes hair from wet to damp and from damp to fully dry in preparation for styling.

Large round volumising brush
Designed with long, fined bristles that direct airflow deep into the hair, this brush delivers enhanced volume and body. It creates optimal tension for shaping and styling while drying, resulting in a polished, full bodied look.

6 attachment for every style

The multi styler has 6 attachment for improved verstility, with a variety of barrels, smoothing brushes and dryers to suit different hair needs and wants.

Each set comes with six attachments in a Dyson-designed presentation case- the 40mm Airwap long barrrel, colical Airwap barrel.soft smoothing brush, large round volumnising brush, Dryer+Flyaway smoother, and fast dyer.

Dyson Airwrap i.d.™ multi-styler and dryer

The Dyson Airwrap i.d.™ multi-styler and dryer does not rely on heat alone to change the bonds within the hair structure,resetting them into a new style. Using air helps to achieve volume in the curl, avoiding heat damage. The tool featuresIntelligent Heat Control to measure and regulate heat. By keeping the temperature below 150°C, it helps protect hair from heat damage and maintains shine across all hair types.

Created by an in-house team of experts, the Dyson digital motor V9 powers the Dyson Airwrap i.d.TM multi-styler anddryer. Partnered with Dyson’s unique styling attachments, this motor enables the Dyson Airwrap i.d.TM multi-styler to stylewith air, without the need for extreme heat.

“Achieving perfect curls just got even easier – the Dyson Airwrap i.d.™ takes the guesswork out of getting ready, with just the push of a button.”

–   Matthew Collins, Dyson Global Styling Ambassador

Getting the best out of your machine

Regular maintenance for your AirwrapTM keeps it working at its best. Users can now check their filter status, and viewguidance for filter cleaning and fault actions through the MyDyson app but a flashing white LED on the machine alsoindicates when it’s time to clean the filter.

To aid the user experience, a phone/tablet holder will be on the presentation case lid to make the initial connection and i.d.curl™ set-up process easier for this connected Beauty device.

Availability in Philippines

The Dyson Airwrap i.d.™ multi-styler and dryer in bold colour palettes – Ceramic Patina/Topaz and Vinca Blue/Topaz – is now available in the Philippines at https://www.dyson.ph/ and Dyson stores, priced at PHP36,900.00.

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