ASICS has made an exciting entrance into the heart of Manila’s sports and fitness scene with the unveiling of its pop-up store located at SM Mall of Asia, Ground Floor, North Entertainment Mall. Spanning an impressive 60 square meters, this avant-garde retail space showcases a diverse range of footwear, apparel, and accessories across the Performance Run, Core Performance Sports, and SportStyle categories.The ASICS pop-up store is designed with a focus on simplicity, offering a minimalistic platform that serves as a clean canvas to build the ASICS experience. Emphasizing streamlined aesthetics, the design reflects the brand’s commitment to clarity and functionality. The store’s efficiency is underscored by its flexible environment, enabling quick adaptation to changing trends and evolving customer needs. 

“Philippines has always been a vital market for ASICS, and we are honoured to see tremendous growth in the country, earning loyalty, trust and support amongst our customers. A new store opening be it a pop-up or a permanent space, is always a momentous occasion for us at ASICS. It cements the growth of the brand and reflects our commitment to our customers, offering them more options and accessibility to our wide range of products as well as forging deeper connections with our customers,” said Mr Gabriel Yap, Senior Regional Marketing Director of ASICS SEA.

ASICS ensures the pop-up remains dynamic, aligning with the brand’s dedication to staying ahead in the market. Additionally, the brand takes a step towards a greener future by incorporating sustainable practices and materials in the store, demonstrating ASICS’ commitment to environmental responsibility and contributing positively to the global community.

This store carries the new NOVABLAST^TM 4 and the upcoming GEL-NIMBUS^TM 26, providing runners in the area, the opportunity to trial and shop these cutting-edge shoes. For SportStyle  fans, the store presents an exciting range, including the latest GT-2160^TM and GEL-TERRAIN^TM, along with the timeless classic Japan S^TM collection.

The pop-up store also offers sports enthusiasts a sneak peek into the innovative concepts leading to the grand opening of ASICS new store in September 2024 that promises to be a remarkable event, unveiling one of the largest ASICS stores in the Philippines. The store will showcase an extensive array of the latest collections, ensuring an exhilarating shopping experience like never before.

Stay tuned for more updates by following ASICS Philippines official website & social media. 

Website: http://asics.com.ph/
Facebook: https://web.facebook.com/ASICSPhilippines
Instagram: https://www.instagram.com/asicsph/