Fisher Mall meaningfully opened the holiday season at their Quezon Avenue branch with its Christmas tree-lighting ceremony on November 28, 2024, which they celebrated along with the official kick-off of their Fishing for Joy campaign. 

Fishing for Joy is an initiative of Fisher Mall where Fisher Elite Card holders are able to easily contribute towards supporting the chosen beneficiary of Fisher Mall. With every purchase of consumers using their Fisher Elite Card from now until December 31, 2024, 10% goes into donations. This year, Fisher Mall continues its partnership with their chosen charity, Bahay Aruga Inc., a non-government organization that provides temporary shelter and support for children battling cancer. 

“As we enter the season of giving, this initiative allows us to spread joy beyond the holiday season. Our Fishing for Joy campaign is our way of giving back and partnering with Bahay Aruga Inc. reflects our commitment to making a meaningful impact on the lives of those in our community,” said Raymond Del Rosario, President of Fisher Mall Group of Companies at the lighting ceremony. “As we want to strengthen the sense of community and foster a spirit of giving, we want to make it easy for our shoppers to take part in the initiative, and give them the opportunity to make a difference.”

The event was also attended by key officials from Quezon City Government, including Congressman Juan Carlos “Arjo” Atayde, who took part in the gift-giving ceremony for the beneficiaries. Also present were Quezon City District 1 Action Officer, Ollie Belmonte and Tourism Officials Ma. Victoria Auto and Vince Buenaventura. Manila Broadcasting Company (MBC) Chairman and CEO Frederico J. Elizalde and his wife, Lisa Macuja, also showed their support to the event.

President Del Rosario said that the “Fishing for Joy” campaign reflects the company’s ongoing commitment to bringing the community together through meaningful, on-the-ground activities. He also noted that the initiative is a part of the vision passed down from his father and Fisher Mall Group of Companies Chairman, Robert “Bobby” Del Rosario, who was present at the event to support. 

For Fisher Mall, this is just the beginning of their long-term cause. Del Rosario explained that they have been supporting Bahay Aruga Inc. since last year because of their dedication to help children and their families during their hardest times. Given the success of their collaboration, they will continue the joint community service through the Fishing for Joy campaign this 2024.

This holiday season, bring your loved ones to Fisher Mall Quezon Avenue for a festive season of joy and purpose! The Christmas display will be up until January 6, 2025. To get more updates from Fisher Mall, you may visit their website and follow them on their official Facebook and Instagram .