What does it truly mean to be a modern-day Pilipina? This International Women’s day, Avon shines the spotlight on the multifaceted Filipino women—celebrating their unique looks, experiences, stories, and achievements.

In their latest campaign, Avon wants to help society unlearn the limiting labels that Philippine culture has imposed on Filipino women to let them unleash their full potential.

Watch Athlete, Rasta Gutierrez, Artist, Soleil Ignacio, Transwoman Advocate, Coleen Abarrientos, Avon Representative, Jeanine Cruz, and Ms. Universe 2015, Pia Wurtzbach redefine the standards of what it means to be a Talagang Pilipina in the video below.

Join in the cause to create better futures for Filipinas with Avon. Every time you buy an Avon product, you are helping a female entrepreneur thrive, creating a better world for women. Visit avonshop.ph to know more about Avon’s causes.