It’s no secret that sunscreen is the single most imperative step in any skincare routine. Gone are the days when SPF protection is limited to beach trips and sun care. By now, it is common knowledge that sunscreen use is not only key to skin cancer prevention (which truly saves lives!), but is also the best go-to product for anti-aging!

UV protection has therefore become a bare minimum requirement in skincare. Korean-inspired skincare brand, Hello Glow, knows this by heart. Having been the first local brand to champion third-party laboratory test certifications in all its SPF claims, in line with its goal to educate the Philippine market about the importance of transparency in product labeling and understanding skincare ingredients.

This time, Hello Glow takes it up another notch, introducing a new multitasking sunscreen jampacked with myriad skincare benefits due to popular demand: the Hello Glow Ultralight ++ Matte Sunscreen SPF 30+ PA+++ in an economical 50g pouch!

Raved by top-tier dermatologists and skincare vloggers for its high-tech formulations and commitment to clean beauty, followers of Hello Glow may recognize its new release as the 10g day cream product part of the brand’s flagship skincare set, the Hello Glow Advanced Rejuvenating Set. 

“We are a firm believer that the best sunscreen is one that you will be willing to use and reapply regularly every single day! We received so much feedback asking for a bigger size because our users simply loved the formula,” says Denice Sy-Munez, Chief Sales & Marketing Officer at Ever Bilena Cosmetics, Inc. and the founder of Hello Glow.

According to Sy-Munez, beyond sun protection, their innovation team focused on creating a “comfortable and lightweight serum-like consistency” as well as incorporated active ingredients that are proven to be effective in addressing the major skin concerns of Filipinos.

“Most of our users are either seasoned skincare enthusiasts or recent converts from the ‘rejuv’ market,” shares Sy-Munez. Thus, the Hello Glow Ultralight ++ Matte Sunscreen utilizes an innovative blend of Centella Asiatica with 3 types of Ceramides to effectively calm and soothe skin, while simultaneously nourishing and repairing the skin barrier.

It also contains 4% Niacinamide, a popular multitasking skin-brightening agent that helps control oil production, blurs the appearance of pores, treats acne, and lightens dark spots. Sy-Munez states that “dermatological journals have shown that 4% Niacinamide is 80% as effective as 4% Hydroquinone in treating melasma, without the harmful and irreversible side effects!” 

The sunscreen consists of an innovative and powerful brightening active ingredient Hexylrescorcinol for further antioxidant protection. Sy-Munez adds that the synergy of Niacinamide boosted with Hexylresorcinol can even out discoloration and reveal visible and superior anti-aging benefits. “It’s not as commonly used or known in the Philippines, but trust that it can do wonders for your complexion!”

To support its sun protection claims, the Hello Glow Ultralight ++ Matte Sunscreen has a BioNest certified DAISO UV Transmittance Analyzer SPF rating of SPF 43+ PA+++. The sunscreen can also be used as a primer before applying makeup, and as a nourishing daily barrier sealing moisturizer. 

For those who prefer a watery-like sunscreen or a tinted moisturizer with SPF protection, Hello Glow offers two other multitasking sun care products respectively, the Hello Glow 3-in-1 Lightweight Sun Care Gel and Hello Glow Anti-Pollution Tinted Sunscreen with tone-adapt technology.

Hello Glow is available online at Shopee, Lazada, Tiktok, and Zalora, in physical stores like Watsons, The SM Store, Robinsons, SM Supermarkets, Alfamart, Puregold, Waltermart group, Gaisano group, among other leading retail outlets nationwide. Hello Glow can also be purchased through its resellers and Ever Bilena Direct Sales dealers.