The skincare industry is often associated with so-called cult favorites that promise to transform skin for the better. From astringent to zinc oxide, every decade has its own breakthrough product that gains the following of the generation.

Few products have the combination of universality, scientific backing, and top-quality ingredients that make a cult favorite. And even fewer can hold their cult status quite like Cetaphil Gentle Skin Cleanser, which has remained a staple of beauty magazines and Dermatologists’ prescriptions throughout the decades. 

Cetaphil‘s signature product was invented in 1947 to address the need for gentle but effective skin cleansing. But word-of-mouth spread beyond the medical community, and in a short time, it became the bestseller and household name that it is today. 

The secret to Cetaphil’s success was its gentle but effective formula, which has remained essentially the same through the years. But as science progresses, even classics need an update—and Cetaphil Gentle Cleanser is getting one after 75 years.

“The challenges faced by people with sensitive skin constantly change, and are no longer the just same ones that we faced 75 years ago,” says Galderma Philippines Business Unit-Head, Jade Silva-netto Ponoc. “Not only do we have to keep up with these challenges—we have to stay ahead and innovate with the latest science in order to address the five signs of skin sensitivity.” 

The science-backed formula in the improved Cetaphil Gentle Skin Cleanser now includes Niacinamide (Vitamin B3), which helps strengthen the skin barrier, improve tone and soothe skin; Panthenol (Vitamin B5), which helps increase skin’s hydration while decreasing overall water loss for a more supple appearance and to soothe skin sensitivity; and Glycerin, which draws water into skin to increase and maintain hydration levels. Together, they help address Skin dryness, irritation, roughness, tightness and weakened skin barrier—with the same gentle effectiveness that has made Cetaphil popular since the ‘40s. 

As a nod to the improved formula, Cetaphil is also rolling out a brand new look for its products, including an updated logo and modern packaging with color-coding for specific skin types. 

The improved Cetaphil products are now available at Watsons and Mercury Drug stores starting March 1. You may also visit the Watsons online store It will also be available in the flagship stores of Cetaphil starting March 28 in Shopee and Lazada on March 30. To learn more about current and upcoming Cetaphil products, follow Cetaphil Philippines on Facebook and Instagram, or visit www.cetaphil.com.ph.