Joel’s Place, the innovative culinary hub blending modern grocery, specialty store, and restaurant, officially welcomed food enthusiasts early this month. This unique establishment, nestled at The Proscenium Retail Row in Rockwell, is a delightful blend of a modern grocery, a specialty store, and a restaurant, creating a vibrant new lifestyle food hub.

A Fresh Take on Dining and Shopping

The inception of Joel’s Place stems from a desire to craft an unparalleled retail experience, one that harmonizes discovery, learning, and sensory delight. It stands as a contemporary ‘grocerant’ – a fusion term that encapsulates its unique identity, combining the convenience of a grocery store with the charm of a restaurant.

It aims to be a place that ignites discovery, enriches the senses, and provides nourishment for the mind, body, and soul. The concept is a response to an increasing desire for spaces that offer a blend of practicality and pleasure, wrapped in a contemporary Filipino atmosphere.

A Fresh Approach to Food

At Joel’s Place, the commitment to celebrating food is evident in every aspect. It’s not just about serving meals or selling groceries; it’s about sharing stories, creating unique experiences, and fostering a sense of community. The place is designed to be a haven where people can come together to meet, shop, and eat, all in a friendly and joyful setting.

Explore, Shop, and Savor

The Sommelier: A Toast to Fine Wines

At The Sommelier, wine enthusiasts can indulge in an exquisite selection from Top 100 Winemaker Raventós of Spain. Whether you’re savoring a glass of red, white, or sparkling in-store or taking your favorites home, this is an experience far beyond ordinary house wines.

The Fruit Garden: Jamming with Freshness

Born from the kitchen of a Filipino-French couple, The Fruit Garden is a testament to their passion for creating jams from the Philippines’ freshest and richest fruits. Each jar captures the essence of tropical bounty.

The Bakery: Baked with Love

Every item in The Bakery is crafted from scratch, with love. This section is a homage to food nostalgia, offering everything from croissants and cronadas to bespoke breads. It’s where traditional baking meets contemporary taste.

The Fishmonger: Fresh from the Sea

The Fishmonger in Joel’s Place is a seafood lover’s dream, offering everything from freshwater and seawater fish to mollusks, shellfish, crustaceans, roe, and smoked fishes. Plus, for those on the go, fresh sushi and sashimi are available for a quick, healthy meal.

The Butcher: Prime Cuts and Quality Meats

The Butcher at Joel’s Place sources the finest meats, from local and international producers. Here, you can select from premium cuts of Angus beef, Wagyu, lamb, pork, and more, ensuring that your dining table is graced with only the best.

The Juicer: Freshly Squeezed Wellness

The Juicer team at Joel’s Place crafts a range of fresh juices designed to invigorate your day. Perfectly paired with a snack from The Bakery or as a refreshment with a meal in The Deli, these juices are a blend of health and flavor.

The Barista: Coffee Crafted to Perfection

The Barista corner is a haven for coffee lovers. With a wide range of coffee profiles selected meticulously, from single-origin beans to specialty blends, every cup promises a rich and aromatic coffee experience.

The Grocer and Market Stall: A Story in Every Aisle

The Grocer and Market Stall section is a treasure trove of in-season fresh fruits, vegetables, artisanal pastas, grains, and sauces. It’s a place where every item on the shelf tells a story and invites exploration. For those with a taste for fine wine, Joel’s Place offers a selection of curated wines that can be enjoyed right in the store, making it the perfect spot to unwind with a friend.

A Community Hub in Rockwell

Open daily from 9 am to 9 pm, Joel’s Place is more than just a new spot on the map; it’s a community hub where good food meets great taste. Whether you’re in for a quick grocery run, a casual meal, or simply a place to relax and soak in the ambiance, Joel’s Place at the G/F The Proscenium Residences, is your go-to destination.