Food & Drink

Get ready, Blinks! OREO x BLACKPINK collab offers exciting prizes for Filipino fans

Press Release
Press Release March 2, 2023
Oreo, the world’s favorite cookie, launched its bespoke OREO x BLACKPINK cookies in the Philippines to massive fanfare

Filipino Blinks went into a frenzy when OREO, the world’s favorite cookie, released its bespoke OREO x BLACKPINK cookies last January 15, 2023. And fans can expect a lot more from this epic collaboration—including a chance to win limited-edition OREO x BLACKPINK merchandise.

The collaboration between the two brands features all regular OREO cookies in limited-edition packaging that dons the symbolic crown of BLACKPINK, a hallmark of their first full studio album, “THE ALBUM.” It also includes two BLACKPINK-inspired flavors: the “Black” version, featuring the original OREO cookie with Pink strawberry cream filling, and the “Pink” version featuring a Pink OREO cookie with dark chocolate cream filling. Since its release, the OREO x BLACKPINK cookies have been constant best-sellers in major retailers and e-commerce, a testament of the Filipinos’ love of OREO and BLACKPINK.

But Filipino Blinks still have plenty to look forward to from this collaboration—even after they are done collecting all OREO x BLACKPINK limited-edition packs and collectible cards. 

Every purchase of any special edition OREO x BLACKPINK slug allows BLINKs to get a personalized video message from BLACKPINK. To avail, consumers can follow the steps below: 

  1. Scan the QR CODE or visit www.OREOBLACKPINK.com
  2. Sign up and fill in the form.
  3. Select a Blackpink member to greet you.
  4. Scan the BARCODE at the back of your OREO pack.
  5. Wait for your personalized video!

There are eight collectible videos—two from each BLACKPINK member. The videos can easily be saved and posted on social media, allowing fans to share this special OREO moment with BLACKPINK with their fellow BLINKs.

OREO Philippines is also giving fans the chance to win an exclusive signed BORN PINK album, along with other exciting limited-edition OREO x BLACKPINK merchandise. For every purchase of any OREO x BLACKPINK products worth P200 in a single-receipt from any store, fans can join the OREO x BLACKPINK e-raffle draw. To enter,

  1. Visit www.OREOBLACKPINKPH.com and enter your raffle entry details.
  2. Upload a photo of your receipt. IMPORTANT: Keep the printed hard copy!
  3. Wait for a confirmation email containing your raffle entry number.

Raffle entry period is from March 1 to April 16, 2023; winners will be announced starting Week of March 19, 2023. A total of 600 prizes will be given away—including signed copies of BLACKPINK’s BORN PINK album, limited-edition BORN PINK vinyl, and other BLACKPINK and OREO x BLACKPINK merchandise—with 100 winners to be drawn weekly.

Want a more immersive OREO x BLACKPINK experience? Go to TikTok and use the official #PlayWithOreoBlackpinkPH filter to create your own 30-second video singing and dancing along to the OREOBLACKPINK song—a chance for you to be the star of your own BLACKPINK concert! Post the video on TikTok with the hashtag #OREOBLACKPINK and #OREOBLACKPINKPH to encourage your friends and other Blinks to join the fun.

For more information on the OREO x BLACKPINK limited-edition products and promotions, visit https://www.facebook.com/OreoPhilippines.   

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