Max’s Restaurant, the iconic Filipino restaurant chain famous for its Sarap-to-the-Bones® Fried Chicken is celebrating its 77^th anniversary this October 18. 

The brand looks back to where it all began amidst the ashes of the Post-World-War-2 era, when Stanford-educated teacher Maximo Gimenez would host his American GI friends for drinks in his home along Scout Tuazon, Quezon City—with his niece Ruby Trota giving birth to the signature fried chicken recipe, with its iconic pairing of Banana Ketchup and a tangy dash of Worcestershire Sauce to go with a hearty side of kamote fries and piping-hot dinner rolls.

Since then, this home-crafted dish has grown to become a sentimental favorite among generations of Pinoy families, both in the Philippines and across such geographies as the United States of America, Canada, the Middle East, and Singapore, where Max’s has likewise spread through the decades to bring pride to Filipino cuisine. Thus, as a way to give thanks to both new and loyal fans, special deals and surprises are lined up throughout the entire month of October.

A TRIBUTE TO MAX & RUBY

This momentous 77th anniversary pays homage to its founders, Maximo Gimenez and Nanay Ruby by sharing an exclusive treat with anyone bearing the same name. Diners who have either “Max” or “Ruby” in their name can get a free Pancit from October 18 to 23. They simply need to show their identification or social media account to the store to avail this beloved Max’s house special for a minimum purchase of P500. 

PINOY CELEBRATION STICKERS

As brand that is proudly Filipino, Max’s will be collaborating with popular Pinoy artists for limited-edition sticker packs that reflect the fun and vibrant culture of the country as well as the brand’s signature favorite dishes. This year, the brand is glad to partner with award-winning illustrator Robert Alejandro, one of the pillars of Papemelroti; critically-acclaimed artist Manix Abrera, the man behind the popular Kikomachine Komix; and Chinggay Nuque, widely known as Tita Witty, the creator and co-owner of fun and humorous journals of Witty Will Save the World.

CHICKIE BOY CHALLENGE

Dancing will always be part of any celebration, as any true-blooded Filipino would tell you. For the anniversary month, Max’s trademark mascot Chickie Boy will be inviting everyone to a dance challenge through Instagram and Facebook. Check out the link posted on the brand’s social media pages to start busting a move or interacting with Chickie Boy. Fans who use the filter—whether as a post, a story, or a reel, get a free ice-cold Samalamig of their choice. Just show the post using the filter at any branch across the country.

MAX’S WISHBONE 

For 77 years, Max’s has been spreading happiness through good food. To bring more joy and surprise to its valued guests, it will act as a virtual wishbone for Pinoys by giving out special Max’s wish packages to 77 lucky fans. This will be done through an online contest. Just state the reason why a loved one deserves a celebration at Max’s, and share the brand post on Facebook. The first 77 to share the post and their party wish will win a set meal worth P8,000.

1945 BUNDLE

Since 1945, Max’s has been the go-to place for sumptuous Pinoy dishes. To mark this memorable year, it’s offering the 1945 bundle which consists of the following favorites, new and old:

• Regular Whole Chicken
• Lechon Kawali Kare-Kare
• Any Regular Pancit
• Medium Buko Pandan 
• Pepsi Pitcher (dine-in) or a 1.5L Pepsi (take-out or delivery)
• Large Plain Rice

The set is appropriately priced at only P1,945, offering savings of as much as P725. It can be purchased for dine-in, take-out, or delivery. Orders can be made through delivery.maxchicken.com or 888-79000 (Metro Manila). 

NEW BREAKFAST OFFERS

This exciting month is also the launch of its new delightful breakfast offers that will officially kick off this October 21 to show a new dawn for Max’s amidst a global pandemic. Diners can now enjoy all-day breakfast favorites such as Corned Beef, Vigan Longganisa, Liempo Bacon Chips, and Omelettes complete with two sunny-side-up eggs, garlic rice, and side relish.

For a complete weekend morning feast for the whole family, there’s also the Breakfast Set Meal that comes with the new dishes, fruit platter, and coffee, perfect for sharing any time of the day. This is available for dine-in for only P1699. Another one to look forward to for go-anywhere gatherings is the indulgent Breakfast Tray that will keep everyone full. Each tray is packed with Corned Beef, Vigan Longganisa, Liempo Bacon Chips, your choice of Omelette, Pickled Cucumber, and Rice for only P1899 (take-out). The Breakfast Tray will be available starting November.

SPECIAL SWEET TREATS

Any celebration calls for sweet treats! Starting October 14, Max’s will be offering its Anniversary Message Cake through its Max’s Corner Bakery imprint, designed to bring joy to any occasion. It’s a soft, fluffy chiffon cake designed with elegant rosette buttercream icing and colorful sprinkles in vibrant, unexpectedly modern hues. Guests can choose from three all-time favorite flavors to indulge in–Vanilla, Mocha, and Chocolate for only P549 (dine-in). 

Further commemorating the brand’s 77^th anniversary, it’s also offering P77 off for every purchase of a box of six Ensaimadas (Classic, Yema, or Chocolate) or Mamon starting October 7. Mark that calendar to get this awesome deal. This is available in Luzon stores except Naga and Palawan. 

For more information, visit the official Facebook page at @MaxsRestaurant and use the hashtag #Maxs77Years and #EveryDayToTheMax