Sony Introduces “make.believe”
posted on Wednesday, October 28, 2009World breakthroughs like the Walkman, BRAVIA, VAIO, Cyber-shot, and Handycam.
Heroes from the cerebral Robert Langdon unveiling angels and demons from your Blu-Ray, and the brawny Terminator battling machines in 3D – all within the comforts of your own home.
Legends as immortal as the King of Pop, Michael Jackson.
What do all these names have in common?
They are all visions concretized by the creative energies and technological innovations of one brand – Sony.
Because like no other, Sony has that unique capability to capture your dreams and make them real - from hardware offering functions together with aesthetic pleasure, to narratives and music that fuel your excitement. Despite a long and ever-evolving roster of competing brands in various categories, Sony still stands unmatched, for it alone has established itself as a dominant force in entertainment and electronics.
In the words of Chair, CEO, and President Sir Howard Stringer, “Sony is a technology company with an intimate understanding of the creative possibilities of content. Sony is a content company with an intuitive grasp of technology. No other company has both.”
It is this strength that Sony is tapping as it announces today “make.believe” (make dot believe), a new Group-wide brand message that unites Sony’s communication initiatives across various genres - electronics, games, movies, music, mobile phones and network services. It provides a single face to convey the magic of all that is Sony.
The introduction of make.believe symbolizes Sony’s spirit of creativity and innovation and marks the first time the Company has introduced a unified brand message encompassing the whole spectrum of its offerings.
“As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever,” said Mr. Takao Kuroda, President, Sony Philippines. ”In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony.”
“Believe” represents Sony’s ideas and ideals – the ability to think, imagine and dream – while “make” signifies the Company’s unique ability to turn these ideas into reality. The “dot” is where inspiration meets creativity and creativity meets reality, and symbolizes Sony’s role in bringing imagination to reality.
make.believe is a natural development founded on Sony’s heritage. In 1946, two Japanese visionaries, Akio Morita and Masaru Ibuka, founded Sony on the shared belief that if they worked together, they can make their ideas into reality. From that initial spark followed decades of innovation that has transformed the lives of people globally, across generations.
Today, make.believe will manifest itself through the introduction of breakthrough products, game-changing technologies, compelling new content and new network services that deliver unparalleled user experiences.
In the Philippines, its first offering to the public is the the VAIO X, the half-inch thin PC with an 11-inch screen, setting new standards for prestige and portablity.
Sony’s diverse range of businesses extends from electronics hardware including professional and consumer products, to entertainment such as movies, music, and games, as well as network services such as PlayStation Network.
By delivering a consistent, unified message to its consumers, Sony seeks to enhance the strength and reach of its brand across countries and cultures, and continue to change how people experience the world through its products and services. The Company also seeks to infuse its consumers with the spirit that has enlivened its founders, driven to discover, dream, and design. With make.believe, Sony is cultivating and harnessing their imagination and inspiration with a mantra: “Believe that curiosity is the key to creativity. Believe that anything you can imagine, you can make real.”
Heroes from the cerebral Robert Langdon unveiling angels and demons from your Blu-Ray, and the brawny Terminator battling machines in 3D – all within the comforts of your own home.
Legends as immortal as the King of Pop, Michael Jackson.
What do all these names have in common?
They are all visions concretized by the creative energies and technological innovations of one brand – Sony.
Because like no other, Sony has that unique capability to capture your dreams and make them real - from hardware offering functions together with aesthetic pleasure, to narratives and music that fuel your excitement. Despite a long and ever-evolving roster of competing brands in various categories, Sony still stands unmatched, for it alone has established itself as a dominant force in entertainment and electronics.
In the words of Chair, CEO, and President Sir Howard Stringer, “Sony is a technology company with an intimate understanding of the creative possibilities of content. Sony is a content company with an intuitive grasp of technology. No other company has both.”
It is this strength that Sony is tapping as it announces today “make.believe” (make dot believe), a new Group-wide brand message that unites Sony’s communication initiatives across various genres - electronics, games, movies, music, mobile phones and network services. It provides a single face to convey the magic of all that is Sony.
The introduction of make.believe symbolizes Sony’s spirit of creativity and innovation and marks the first time the Company has introduced a unified brand message encompassing the whole spectrum of its offerings.
“As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever,” said Mr. Takao Kuroda, President, Sony Philippines. ”In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony.”
“Believe” represents Sony’s ideas and ideals – the ability to think, imagine and dream – while “make” signifies the Company’s unique ability to turn these ideas into reality. The “dot” is where inspiration meets creativity and creativity meets reality, and symbolizes Sony’s role in bringing imagination to reality.
make.believe is a natural development founded on Sony’s heritage. In 1946, two Japanese visionaries, Akio Morita and Masaru Ibuka, founded Sony on the shared belief that if they worked together, they can make their ideas into reality. From that initial spark followed decades of innovation that has transformed the lives of people globally, across generations.
Today, make.believe will manifest itself through the introduction of breakthrough products, game-changing technologies, compelling new content and new network services that deliver unparalleled user experiences.
In the Philippines, its first offering to the public is the the VAIO X, the half-inch thin PC with an 11-inch screen, setting new standards for prestige and portablity.
Sony’s diverse range of businesses extends from electronics hardware including professional and consumer products, to entertainment such as movies, music, and games, as well as network services such as PlayStation Network.
By delivering a consistent, unified message to its consumers, Sony seeks to enhance the strength and reach of its brand across countries and cultures, and continue to change how people experience the world through its products and services. The Company also seeks to infuse its consumers with the spirit that has enlivened its founders, driven to discover, dream, and design. With make.believe, Sony is cultivating and harnessing their imagination and inspiration with a mantra: “Believe that curiosity is the key to creativity. Believe that anything you can imagine, you can make real.”
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